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A 3D animated hologram within a magic poster greeted guests as they arrived at the store. Smoked mirrors line the entrance walls.
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A custom-designed museum display for rare Harry Houdini memorabilia sits at the center of the store.
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Designer & Project Lead for a 2,500 sq. ft. retail environment in Midtown NYC, Responsible for creating a unique retail experience and brand identity. Managed all aspects from concept to construction.